1934: Phoenix Stockings At Schmidt Shoe Store

Schmidt Shoe Store was selling Phoenix "budget" chiffons in 1934 for 79 cents apiece.

Notice these precede the invention of the pantyhose and would have required garters to wear.

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2 Responses

  1. sea town

    Not only did they require garters — they would have had lovely seams down the back. In that era, were they seamless the ad would have said so. And $0.79 was a lot to pay for a pair of “nylons” in 1934. Decades later, the going price was $1 a pair.

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