1934: Phoenix Stockings at Schmidt Shoe Store

Schmidt Shoe Store was selling Phoenix "budget" chiffons in 1934 for 79 cents apiece.

Notice these precede the invention of the pantyhose and would have required garters to wear.

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2 Responses to 1934: Phoenix Stockings at Schmidt Shoe Store

  1. sea town says:

    Not only did they require garters — they would have had lovely seams down the back. In that era, were they seamless the ad would have said so. And $0.79 was a lot to pay for a pair of “nylons” in 1934. Decades later, the going price was $1 a pair.

  2. Kari says:

    Ah, seams and garters. The good old days.

    Still beats corsetry, bustles and the wigs of the 1700s.

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