This November 1959 Rickbeils advertisement encouraged people to purchase their color televisions where they could also have those televisions serviced.
At the time, Maurice
Rubsom (spelling?) Rubsam had to receive special training in Chicago in order to service color television sets, given how new they were. Rickbeils also won a national contest and received color television testing equipment for it, so they were totally equipped to work on color TVs.
"Although introduced in the U.S. in the 1950s, only a few years after black and white televisions had been standardized there, high prices and lack of broadcast material greatly slowed its acceptance in the marketplace. It was not until the late 1960s that color sets started selling in large numbers…" (Wikipedia)
Edit: Reader Bob chips in:
Although Maury Rubsam died several years ago, I think his wife Doris still lives on South Shore Drive.
Maurice Rubsam was on the cutting edge of technology back in 1959; he got there a bit before the rest of the nation did and I certainly hope he and Rickbeils profited by it. Pretty neat stuff from a tech perspective.
Three cheers for Mr. Rubsam and the other early adopters out there! You helped change the world.
Next post at noon.