1985: Diet Pepsi with No Saccharin

Diet Pepsi’s 1985 designs are pretty funky by today’s standards, and all three advertised prominently that they contained nutrasweet rather than saccharin.

For coffee drinkers: Saccharin is usually what’s in the pink packets. It can have a weird aftertaste. Nutrasweet is made of aspartame, which is in the blue packets.

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2 Responses to 1985: Diet Pepsi with No Saccharin

  1. sea town says:

    If memory serves, the reason Pepsi ran these ads was because there was a big scare that saccharin caused cancer.

  2. Profile photo of Kari Lucin Kari Lucin says:


    So does peanut butter, bacon, and the stuff in antiperspirants, though, and people still eat/use those things.

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