1945: Happy Housewife Feeds Smug Husband

This 1945 Rickbeil’s advertisement is typical of ads of its era, featuring a smiling housewife wearing a pristine apron and high heels taking a pan of cookies out of the oven, while a smug-looking male watches and does pretty much nothing whatsoever to help. But he still thinks he can have a cookie.

Next post at 11 a.m.

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3 Responses to 1945: Happy Housewife Feeds Smug Husband

  1. daffy duck says:

    what’s your point sweetheart?

  2. Kari says:

    The point? I think she’s about to slap him with a spatula when he reaches for the cookie.

  3. Daffy Duck says:

    Not likely in 1945.
    Good comeback though, my futile attempt at sexism didn’t get the rise I was hoping for.
    I admire your high road choice :=)