1960: Deer, Ship, Dreams?

In this puzzling 1960 ad from First National Bank in Worthington, a cute baby deer is nuzzling a cute baby human in a boat.

"It’s easy to get what you want! Save for it!"

While the adults in the photo may have saved for the boat and probably saved for the kid… where does the deer fit into that equation?

3 Responses

  1. Howard

    I understand the fawn, it makes the photo more pastoral. What I don’t understand is the reference to a ship. Where’s the ship mentioned in the headline?

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