Now this is a cheerful, happy Santa!
Globe readers played Santa in 1939.
Santa was going to visit by airplane in 1939.
I think my exact words when I saw this 1939 ad the first time were: “GAH! Holy buckets, it’s Evil Santa!” The wearing away of the ink on the page has made this Santa creepier, but even the original Santa might have looked a little… off, with his frightening gaping maw, filled with teeth.
I had no idea Santa even had an igloo.